my work

I’ve led product marketing, positioning, and storytelling across AdTech, AI, mobility, HealthTech, and consumer platforms, from early-stage startups to global tech companies.

Below is a curated selection of representative work. A full resume is available via the link below, and additional samples (including videos, slide decks, and writing) are available upon request.

Download my resume

Phantom Persona — Founder & Advisor

B2B SaaS & HealthTech Industries, Global Markets

Advisory work with CEOs and founders on positioning, messaging, lead generation, podcasting, and personal brand growth.

Natalie Saves the World (Podcast)

Alongside my consulting work, I host Natalie Saves the World: One Podcast at a Time — a podcast exploring connection, growth, and purpose through conversations with founders, operators, and thinkers.

Learn more about the podcast

Unity — SENIOR Product Marketing MANAGER

AdTech Industry, Global Market

Led product marketing initiatives for Unity Ads and ironSource, focused on expanding into non-gaming app advertisers and driving adoption of new monetization and user acquisition tools.

Selected highlights:

  • Led creation of dedicated landing pages for non-gaming app developers, defining messaging, page structure, and cross-team execution
  • Planned and ran end-to-end webinars introducing new ad products, including positioning, slides, and promotion
  • Partnered with content and digital teams on blogs, case studies, and paid LinkedIn campaigns for lead generation

Optibus — Product Marketing MANAGER

Mobility & TransportationTech Industry, Global Market

Owned product marketing and major GTM initiatives for AI-driven public transportation software, working closely with leadership, sales, and global teams.

Selected highlights:

  • Led the company’s first major product launch in years, including messaging, enablement, webinars, and global rollout
  • Created core sales enablement assets used across regions and translated into multiple languages
  • Developed foundational marketecture and positioning frameworks used company-wide

Intuition Robotics — Product & Brand Marketing

HealthTech & Robotics Industry, U.S. Market

Led marketing, storytelling, and brand initiatives for ElliQ, an AI-powered companion robot for older adults.

Selected highlights:

  • Oversaw a full company rebrand and website relaunch in partnership with leadership and an external agency
  • Created sales materials, brochures, and conference assets for HealthTech and mobility audiences
  • Produced blogs, videos, and thought leadership on human–machine interaction and empathetic AI